Hi, I’m Madeleine — a photographer and visual storyteller originally from Salzburg and now based in Vienna.

Through Visual Narratives, I create editorial and commercial photography for brands, magazines and creative talents. My work focuses on strong characters, cinematic atmosphere and visual storytelling that goes beyond documentation.

I’m interested in images that carry presence — photographs that shape identity, build atmosphere and create a distinct visual language for people and brands.

Working between editorial and commercial photography, I collaborate with brands, magazines, designers and creatives to develop visual narratives for campaigns, publications and digital platforms.

My approach combines a conceptual mindset with an intuitive way of working on set — balancing direction and spontaneity to create images that feel both intentional and alive.